LAHORE, May 7: COMSATS University Islamabad, Lahore Campus organized a seminar on entrepreneurship, advertising and leadership under its Department of Media and Communication Studies, featuring Ahmed Kapadia as keynote speaker.
The seminar brought together students and faculty members for discussions on advertising trends, leadership, creativity and the changing media landscape, with a focus on strengthening links between academia and the advertising industry.
During the session, Ahmed Kapadia shared insights from his professional experience and spoke about the importance of adaptability, innovation and continuous learning in the advertising sector.
He discussed the strategic and creative processes behind campaigns for brands including Suzuki, KFC, Roshan Digital Account and Raast, emphasizing the role of consumer behaviour, market trends and storytelling in successful advertising.
Ahmed Kapadia also reflected on notable moments from his career, including the 1996 Cricket World Cup campaign featuring Salman Ahmad’s song “Hai Jazba Junoon Tou Himmat Na Haar,” which gained nationwide recognition.
The seminar opened with remarks by Sohail Riaz, who highlighted the importance of collaboration between academic institutions and industry professionals. He described the session as an opportunity for students to gain practical insight into the advertising and media sectors.
Students discuss industry trends and career growth
During an interactive session, students engaged with the speaker on topics including creativity, leadership, career development and emerging trends in advertising.
Ahmed Kapadia encouraged students to develop practical skills alongside academic learning and remain prepared for evolving industry demands.
The seminar concluded with remarks by Ayesha Mirza, who thanked the guest speaker and reaffirmed the department’s commitment to organizing industry-focused academic events.
Following the seminar, Muhammad Yar met with Ahmed Kapadia and Sohail Riaz to discuss potential collaboration between the Pakistan Advertising Association, media studies departments and IRCBM, including a possible memorandum of understanding aimed at strengthening academic and professional partnerships.
Today's E-Paper