Pakistan diversifies rice export strategy through new markets, trade routes

ISLAMABAD, May 19 (ABC): Pakistan is increasing efforts to diversify its rice export markets and trade routes as global shipping disruptions continue to affect international trade flows. The strategy aims to reduce reliance on traditional buyers in the Middle East and strengthen exports to Africa, Central Asia, and Far East markets while maintaining export continuity and competitiveness. The move comes as higher freight costs, vessel rerouting, and delays in major shipping corridors have increased pressure on exporters worldwide. Pakistan’s rice export strategy also includes digital trade facilitation, stricter food safety compliance, and the expansion of alternative land and maritime routes.

Why is Pakistan changing its rice export strategy?

According to an official document reviewed by Wealth Pakistan, disruptions in major shipping routes have raised transportation and insurance costs for exporters. Rising fuel prices and logistical delays have also increased overall export expenses and affected delivery schedules. Officials said these challenges could temporarily reduce exports to some Middle Eastern destinations while contributing to volatility in global rice trade and pricing. To reduce these risks, Pakistan is focusing on diversifying export destinations and improving access to alternative trade corridors.

Which new markets is Pakistan targeting?

Pakistan is expanding rice exports toward African countries, Central Asian Republics, and Far East markets. The document noted that while exports to some traditional destinations such as Malaysia, Indonesia, Belgium, and Benin declined, shipments to the United Arab Emirates increased. African markets, including Ivory Coast, also recorded growth during the first four months of 2026. Pakistan currently exports rice to more than 150 countries and remains among the world’s leading rice producers and exporters. Annual rice production is estimated at around 9–10 million metric tons, with an exportable surplus of approximately 4.5–5.5 million metric tons.

What measures are being introduced to support exports?

Authorities are implementing several trade facilitation measures to maintain export flows. The Department of Plant Protection (DPP) has integrated phytosanitary certification procedures with the Pakistan Single Window (PSW) system. The integration allows exporters to submit applications and receive certificates online. According to the document, more than 85 percent of certificates are now issued within 24 hours, helping reduce delays in shipments. Pakistan has also expanded the use of the “Phyto” digital platform to streamline export procedures and improve traceability systems. In addition, the Ministry of Commerce has temporarily exempted exporters from the Financial Instrument requirement for exports to Iran and Central Asian Republics through the Iran land route. The exemption applies to several commodities, including rice, and is intended to encourage the use of alternative regional trade corridors.

How have exports changed in recent years?

Pakistan’s rice exports remained relatively stable between 2024 and 2025. Exports declined slightly from 4.38 million metric tons in 2024 to 4.32 million metric tons in 2025, according to the document. Between January and April 2026, rice exports reached approximately 1.49 million metric tons. Exports to Afghanistan fell to zero because of border closures. Meanwhile, the UAE and China remained among Pakistan’s stronger export markets. The document stated that exports to African and other non-traditional destinations increased during the same period, reflecting broader diversification efforts.

What role do food safety standards play?

Food safety and export compliance have become increasingly important, particularly in European Union markets where stricter sanitary and phytosanitary (SPS) standards apply. To address concerns related to pesticide residues and aflatoxin contamination, the Department of Plant Protection, in coordination with the Ministry of Commerce and provincial governments, introduced several corrective measures. These measures include:

• A ban on 14 hazardous pesticides for rice crops
• Stricter inspections of export consignments
• Mandatory laboratory testing
• Blacklisting exporters involved in fraudulent reporting

Authorities have also promoted Good Agricultural Practices (GAP), moisture-control measures, and cooperation with international inspection agencies including SGS and Eurofins. According to the document, compliance levels improved significantly over the past two years. European Union interceptions related to rice exports declined from 77 cases in 2024 to 38 cases in 2025, and further dropped to five cases by April 2026.

What happens next?

Pakistan’s rice export policy is expected to remain focused on market diversification, trade facilitation, and regulatory compliance as global trade patterns continue to shift. Officials are also expected to continue expanding digital export systems and alternative trade routes to reduce exposure to shipping disruptions and improve access to emerging markets.