A new study by the USC Norman Lear Center has found that responsible and positive portrayals of mental health in television and film can help reduce stigma and encourage viewers to seek support.

The research, conducted in partnership with SHOWTIME/MTV Entertainment Studios, examined how entertainment content influences public understanding and attitudes toward mental health. Researchers reviewed TV and film scripts, interviewed writers and mental health experts, and analyzed audience responses to several television storylines focused on mental health.

According to the study, mentions of mental health-related terms in TV and film scripts increased by 39% after the launch of the Mental Health Media Guide in 2021, while derogatory language declined by 15%.

The findings also showed that viewers exposed to expert-informed mental health storylines demonstrated greater awareness of mental health issues, reduced stigma toward treatment and increased willingness to seek help through therapy, support groups and personal conversations.

Researchers recommended that entertainment creators continue developing authentic and diverse mental health narratives with support from experts and individuals with lived experiences.