ISLAMABAD: Saudi-backed fitness brand TriFit has expanded its presence in Pakistan with the launch of a new wellness and fitness facility in Islamabad, marking the company’s first venture in the federal capital.
The new facility, named TriFit Plus, is part of the company’s broader expansion strategy as it seeks to increase access to fitness and wellness services across the country. TriFit currently operates six fitness clubs and plans to open eight additional facilities nationwide.
The launch event was attended by members of the business community, media representatives, fitness enthusiasts and public figures. Among the guests were former Supreme Court judge Justice (R) Athar Minallah, Senator Sarmad Ali, television actress Laila Zuberi, journalist Fahd Hussain and Rawalpindi Chamber of Commerce and Industry President Usman Shaukat.
Other attendees included senior military officials, corporate executives, business leaders and representatives of Saudi investors associated with the brand.
Expansion into the federal capital
According to the company, TriFit Plus has been developed as a comprehensive fitness and wellness facility offering modern training equipment, group exercise programs, recovery services and dedicated workout spaces for men and women.
The Islamabad launch represents the company’s first facility in the capital and reflects its plans to expand beyond Karachi, where it currently operates multiple fitness centers.
Focus on fitness and wellbeing
Speaking at the launch, TriFit Founder and CEO Ahmar Azam said the expansion supports the company’s goal of promoting healthier lifestyles and increasing access to structured fitness programs.
He highlighted the role of physical activity in supporting both physical and mental wellbeing, particularly among young people facing the pressures of modern life.
The company said its facilities are designed to support preventive healthcare, fitness and personal wellness through professional training programs and modern fitness infrastructure.
With the launch of TriFit Plus in Islamabad, the brand is continuing its expansion within Pakistan’s growing health and fitness sector.
Also Read: Study sheds light on how GLP-1 weight-loss drugs work inside the brain
Today's E-Paper