PIA issues apology after backlash over Paris flight ad

Pakistan International Airlines (PIA) has issued a public apology after an ad showing one of its planes flying towards the Eiffel Tower sparked widespread outrage online. The airline posted the image on its official X account to celebrate the resumption of flights to Paris after the lifting of security restrictions. However, the visual was quickly criticized for its perceived insensitivity, drawing comparisons to the 9/11 terrorist attacks. The picture showed a PIA plane heading straight for the iconic French landmark along with the caption: “Paris, arriving today.” Social media users were quick to point out similarities to the 2001 attacks, when hijacked planes flew into the World Trade Center in New York, killing nearly 3,000 people. Many commenters expressed concern, with one asking: “Is this an ad or a threat?” Another joked: “Paris must be on high alert by now.” Responding to the outrage, PIA spokesperson Abdullah Khan acknowledged the unintended nature of the image and stressed that the airline never intended to evoke such negative associations. “Unfortunately, it was disproportionate, with connotations and perceptions that were not intended,” Khan told AFP. “It may have caused some negative emotions, for which we sincerely apologize.” The post garnered around 60,000 to 70,000 comments, with many users expressing strong objections. Some criticized the airline’s marketing team, while others made light of the situation, joking: “I’d give this art a 9 out of 11.” Foreign Minister Ishaq Dar condemned the ad as an example of “stupidity” and confirmed that Prime Minister Shehbaz Sharif had ordered an inquiry into the matter. Although the controversial ad generated considerable negative attention, Khan noted that PIA’s return to European markets was well received, with flights to Paris operating at over 95% capacity. Despite continued backlash, the post remains active on the airline’s official X account.