ISLAMABAD: The growing use of artificial intelligence tools among Pakistani children is prompting renewed calls for stronger cyber safety awareness, as new research by Kaspersky shows increasing engagement with AI platforms, social media and online entertainment services.
According to the company’s latest study based on anonymized data from Kaspersky Safe Kids collected during January and February 2026, children in Pakistan are increasingly using AI-powered applications alongside platforms for communication, gaming, video streaming and sports content.
The report found that AI-related apps and services accounted for nearly a quarter of all Google searches by children, reflecting a significant rise in interest in digital tools powered by artificial intelligence. Popular platforms included ChatGPT, Google Gemini, Character.AI, Microsoft Copilot, Grok and DeepSeek.
Anna Larkina, a web content analysis expert at Kaspersky, said many children were already comfortable using AI tools in their daily digital activities. She said parents should focus on understanding how children use these technologies instead of relying only on restrictions.
Social media and streaming platforms remain popular
The study showed that communication-related searches ranked second overall, largely driven by social media platforms such as Instagram, TikTok and Pinterest. Video streaming services, including YouTube and Netflix, also remained widely used among children.
YouTube accounted for nearly one-third of total app usage time among children in Pakistan, consistent with broader global trends. Instagram and WhatsApp ranked as the second and third most-used applications.
Music-related content dominated YouTube search activity, alongside cartoons, digital creators and sports-related material linked to major international events.
Focus on online safety and parental guidance
Kaspersky advised parents to maintain open discussions with children about online risks and responsible internet use. The company also recommended the use of digital parenting tools to help manage screen time, filter inappropriate content and monitor online activity.
The report comes as internet access and smartphone use continue to expand across Pakistan, increasing concerns about online safety, digital habits and children’s exposure to emerging technologies.
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