AI gaining popularity among travelers for trip planning, but concerns over privacy and cyber threats remain high
Islamabad: Artificial intelligence (AI) is becoming an increasingly popular tool among travelers for planning trips, finding recommendations and securing better deals, but concerns over data privacy and cybersecurity risks remain widespread, according to a new survey by Kaspersky.
The cybersecurity company’s latest research found that while travelers are using AI to simplify travel planning, a large number remain cautious about sharing personal information with AI-powered tools.
The survey revealed that 73% of respondents use AI in travel planning to save time and make preparations easier, making efficiency the biggest reason behind adopting AI tools.
Meanwhile, 65% of travelers said they use AI to discover information about destinations and receive personalized recommendations, while 63% rely on AI to find better travel deals and offers. Another 61% said AI helps them access information that may otherwise be difficult to find.
However, as AI tools are increasingly used for tasks such as hotel bookings, ticket reservations and travel arrangements, concerns over personal data security are also increasing.
Majority of Travelers Remain Cautious About AI Data Sharing
According to Kaspersky’s findings, 48% of travelers are concerned about security risks linked to AI and avoid sharing sensitive information with these tools.
Another 37% of users said they do not have major concerns but still take precautions while using AI services.
Combined, the findings show that 86% of AI users involved in travel planning consider data security while interacting with these platforms.
Only 14% of respondents said they believe sharing any type of data with AI tools is completely secure.
Experts Warn Against Oversharing Personal Information
Vladislav Tushkanov, Group Manager at Kaspersky AI Technology Research Center, said the cautious approach among travelers was a positive development, emphasizing the importance of responsible digital behaviour.
He warned that private conversations with AI systems could still be exposed to cyber threats, while travel deals suggested by chatbots could potentially lead users toward scams or fraudulent platforms.
“Users do not need to abandon digital tools, but they should remain careful, avoid sharing unnecessary personal information and think critically about which tasks they assign to AI,” Tushkanov said.
He added that responsible use of AI could help transform these technologies into reliable assistants for everyday challenges while reducing cybersecurity risks.
Kaspersky Advises Travelers to Protect Personal Data
Kaspersky recommended that users avoid sharing sensitive information such as identification documents, home addresses, passwords or other confidential details with AI assistants.
The company also advised travelers to verify links and emails generated by AI tools before clicking on them and use reliable security solutions to detect suspicious websites and protect online payments.
For travelers using AI as a digital assistant abroad, Kaspersky also recommended ensuring reliable internet access and considering secure connectivity options to maintain access to online services while overseas.
As AI continues to reshape travel planning, cybersecurity experts emphasize that convenience should be balanced with caution to prevent privacy breaches and online fraud.
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