LAAM Fashion Week will return to Lahore for its second edition in October 2026, with designer registrations now open for fashion brands, retail labels, manufacturers and emerging designers across Pakistan.

The second edition, known as LFW2, will continue the platform’s runway-to-e-tail model, which connects physical fashion showcases with digital access and online commerce through LAAM’s platform.

Co-created by LAAM and Design651, LAAM Fashion Week was launched as Pakistan’s first runway-to-e-tail fashion platform. The initiative brings together high-street and prêt brands, manufacturing labels, retail fashion houses, luxury designers, couture ateliers and bridal fashion creators.

According to the organisers, the platform is designed to combine craft, creativity and commerce by allowing selected collections to move from the runway to online purchase through LAAM’s digital ecosystem.

The announcement follows the first edition of LAAM Fashion Week, which featured more than 37 designers and brands. Organisers said the inaugural event generated more than 1 billion in total reach and over 10 million livestream views across more than 100 countries.

Following the first edition, fashion week collections were accessed by more than 15 million users across over 100 countries, according to LAAM.

LAAM said its wider digital ecosystem currently includes 6 million monthly active users, more than 4,000 registered sellers and users across over 7,800 cities on four continents.

Arif Iqbal, co-founder and chief executive officer of LAAM, said the platform was created to make Pakistani fashion more accessible, measurable and globally connected. He said LFW2 would focus on greater scale, stronger integration and positioning Pakistani fashion on the global stage.

Amir Iqbal, co-founder and chief operating officer of LAAM, said the first edition helped designers reach new audiences and convert runway visibility into commercial opportunity. He said the second edition would aim to make the platform more structured and commercially effective for participating brands.

Saad Ali, founder and chief executive officer of Design651 and chief executive officer of PFDC, said the platform was envisioned to bring structure, credibility and creative excellence to Pakistani fashion presentation. He said LFW2 would focus on supporting designers, expanding customer access and presenting Pakistani fashion more confidently to global audiences.

The return of LAAM Fashion Week comes as Pakistani fashion continues to attract digital audiences beyond traditional markets. Organisers said further details, including final dates, venue, designer line-up, partners and programming, will be announced later.

Designer registrations for LFW2 are now open through the official registration form.

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