RAWALPINDI, November 4, 2026: Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), in collaboration with the Directorate of Agriculture Extension Rawalpindi, has launched the Wheat Campaign 2026–27 to help farmers across the Pothohar region adopt improved cultivation techniques and increase crop productivity.
The initiative will involve university students and agricultural extension officials in field-level awareness activities, providing farmers with technical guidance on modern wheat production practices throughout the 2026–27 growing season.
Vice Chancellor Prof. Dr. Qamar uz Zaman inaugurated the campaign and called for greater student participation in agricultural outreach programmes.
He said students could play an important role in connecting agricultural research with farming communities by sharing technical knowledge, assisting extension teams and encouraging the adoption of improved farming methods.
Dean of the Faculty of Agriculture Prof. Dr. M. Azam Khan emphasised closer coordination between the university and the Agriculture Extension Department to ensure that modern cultivation technologies reach farmers across the region.
Director Agriculture Extension Rawalpindi Shahid Iftikhar Bukhari outlined the campaign’s objectives and planned activities, stressing the need for timely communication of agricultural guidance and direct engagement with growers.
Under the joint programme, university teams and extension officials will conduct awareness and outreach activities in the Pothohar region during the wheat season.
The inauguration concluded with an awareness walk focused on promoting improved wheat cultivation practices.