Spotify and FC Barcelona have teamed up with American musician and designer Tyler, The Creator and his fashion label GOLF WANG for a special collaboration that brings football, music and streetwear together ahead of the highly anticipated El Clásico against Real Madrid on October 25.
For the first time in the Spotify and FC Barcelona partnership, an artist has been given full creative control over the jersey takeover. Tyler’s GOLF WANG logo will feature on Barcelona’s shirt for the match at Spotify Camp Nou, marking a new chapter in the club’s collaboration with artists from around the world.
Unlike previous jersey takeovers, the campaign has been shaped by Tyler’s creative vision, from the promotional visuals he directed himself to the design of an exclusive Spotify x GOLF WANG x FC Barcelona collection.
Rooted in GOLF WANG’s distinctive aesthetic, the collection combines bold colours, detailed craftsmanship and an unconventional approach to sportswear. It extends beyond football shirts to include a Letterman Jacket, Track Jacket, Zip Hoodie, Track Pants, Soccer Shorts, retro jerseys and a range of T-shirts.
Accessories include scarves, skullcaps, socks, a Nalgene bottle, a football, pins and stickers. The collection features a palette of brown, teal, burgundy, blue, black and white, with FC Barcelona and GOLF WANG co-branding across the range.
Inspired by the club’s founding year of 1899, a limited edition of 1,899 jerseys will also be available.
Barcelona To Host Music And Fashion Event
As part of the collaboration, Spotify will host Copa De Golf in Barcelona on October 24, bringing together music, football and fashion. The event will feature artists connected to GOLF WANG’s creative community and Barcelona’s local music scene.
Yung Taco will headline the night with a DJ set, supported by Bexnil, Alu Nuenga, Duna and Mushka.
Marc Hazan, Spotify’s Senior Vice President of Marketing and Partnerships, said Tyler’s involvement had taken the collaboration beyond the jersey, connecting campaign visuals, fashion and a live event through the distinctive GOLF WANG brand identity.
FC Barcelona Vice President of Commercial Joan Soler said the partnership continued to create connections between football, music and contemporary culture, helping the club reach audiences worldwide.
Collection Launch And Gaming Integration
The collection goes on sale on October 15 through GOLF WANG stores in Los Angeles, New York City, Tokyo, Sydney and London, as well as the brand’s official website. It will also be available through Barça Official Stores in Spain and online.
The collaboration will extend into gaming on October 23, when the Barcelona jersey featuring the GOLF logo becomes available in KONAMI’s eFootball game.
FC Barcelona Femení will also wear the special jersey for its match on October 24, one day before the men’s team faces Real Madrid in El Clásico.
The collaboration highlights the growing intersection of football, fashion and music, using one of the sport’s biggest fixtures to bring together global brands and creative communities.