ISLAMABAD, October 16, 2026: Pakistan Telecommunication Company Limited (PTCL) has secured two prestigious honors at the Dragons of Asia Awards 2026, recognizing its efforts to use digital technology and communications to support social causes and inclusive development.
PTCL’s social impact initiative “Dil Se Ba-Ikhtiar” won a Bronze Dragon in the Best in Digital category, while its Mother’s Day: More Support for Mothers campaign received a Black Dragon in Marketing Discipline.
The recognition highlights PTCL’s efforts to leverage communications and digital technology to address societal needs and promote a more inclusive and empowered society.
The company’s Dil Se Ba-Ikhtiar initiative focuses on women’s socioeconomic empowerment through digital inclusion, skills development and entrepreneurial opportunities. The initiative has now expanded to 22 flood-affected districts across Pakistan, demonstrating how digital access and skills can help create pathways toward greater economic independence.
PTCL’s Mother’s Day: More Support for Mothers campaign focused on encouraging greater empathy and practical support for mothers, particularly new mothers facing the challenges associated with postpartum depression.
Commenting on the recognition, PTCL Chief Marketing Officer Amad Khan said the company was pleased to receive regional recognition for campaigns that had already been honored in Pakistan.
He said PTCL believes the value of its work is measured by the difference it makes in people’s lives, adding that the company aims to use its reach and capabilities to contribute to meaningful social progress and support a more inclusive digital future for Pakistan.
The Dragons of Asia Awards recognize excellence in marketing communications across Asia. Campaigns are evaluated by international judging panels based on strategy, concept, execution and results.
The latest recognition follows PTCL’s performance at the Dragons of Pakistan Awards 2026, where the company received five awards for campaigns including Pakistan Ki Pehchan – Celebrating Pakistan’s Underrepresented Sports, Dil Se Ba-Ikhtiar, Mother’s Day: More Support for Mothers, and the World Education Day Campaign.