LAHORE: Marketing professionals, business executives and industry experts gathered at the 4th Pakistan Marketing Day Summit 2026 in Lahore to discuss the growing role of artificial intelligence, brand development, global business expansion and purpose-driven leadership in Pakistan’s marketing sector.
Organised by Marketing Associates and Professionals Pakistan (MAP Pakistan), the summit was held at the Royal Palm Golf & Country Club under the theme “Marketing with Purpose. Leading with Impact.”
The event brought together marketing professionals, business leaders and industry specialists to exchange ideas on emerging marketing trends, business growth and the changing demands of professional leadership.
Zaki Aijaz, Regional Chairman of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), attended as chief guest and highlighted the importance of effective marketing in strengthening businesses and supporting sustainable economic growth.
The proceedings began with a welcome address by Dr Shahid A. Zia, Chairman of Pakistan Marketing Day, while MAP Pakistan CEO Tariq Asmat presented an overview of the organisation’s journey, objectives and future direction.
Experts discuss AI and changing marketing trends
Artificial intelligence and its impact on marketing emerged as key themes during the summit.
Zeeshan Qureshi discussed how AI is reshaping the attention economy, while Badar Khushnood examined the qualities and capabilities required of marketing leaders in an increasingly AI-driven business environment.
The discussions highlighted the importance of adapting marketing strategies to technological developments and changing consumer behaviour.
Mohammad Sajjad Moghal shared strategies for expanding Pakistani businesses into international markets, focusing on opportunities for achieving greater global impact.
Marium Muzafar discussed the fundamentals of building valuable brands, while Farooq Soomro addressed the importance of purpose-driven branding in developing stronger relationships between businesses and consumers.
Imran Saleemi shared practical brand-building experiences from Rainbow Cash and Carry, highlighting lessons from the retail sector.
Other speakers included Dr Syed Urfi Hashmi, who discussed the importance of organisational purpose beyond profitability, and Anum Mir, who explored approaches to building brands that extend beyond individual products.
Ambassador Dr Smily Gupta also addressed the summit, sharing perspectives on transforming personal passion into a broader professional purpose.
Participants discussed ways to strengthen brand identities, introduce innovative marketing practices and align business strategies with organisational and societal objectives.
MAP Pakistan outlines plans for future initiatives
Addressing the summit, MAP Pakistan CEO Tariq Asmat outlined plans to further develop the Pakistan Marketing Day platform and expand engagement with marketing professionals across the country.
He also discussed future initiatives related to the Pakistan Marketing Day Awards, aimed at encouraging professional recognition and excellence in the marketing industry.
Asmat emphasised the importance of providing opportunities for professional learning, collaboration and the exchange of industry knowledge.
The summit concluded with a vote of thanks by Dr Shahid A. Zia, followed by a group photograph, dinner and a networking session attended by participants, sponsors and partners.
MAP Pakistan acknowledged the contributions of speakers, delegates, sponsors, collaborators, volunteers and members in organising the event.
Pakistan Marketing Day is observed annually on October 14, with MAP Pakistan working to promote professional development, innovation and collaboration within the country’s marketing community.
The fourth edition of the summit provided a platform for discussing the future of marketing in Pakistan, particularly the growing influence of artificial intelligence and the importance of stronger brands and responsible business leadership.