Serena Hotels’ ‘Taste of the World’ raises Rs2 million for charity

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ISLAMABAD: Serena Hotels, in collaboration with the International Foreign Women’s Association (IFWA), hosted the “Taste of the World” 2026 festival, bringing together international cuisines and cultures while raising funds for charitable causes.

The event featured 24 stalls from diplomatic missions, each presenting traditional dishes and offering visitors a diverse global culinary experience. The festival also served as a cultural diplomacy initiative aimed at promoting cross-cultural engagement through shared experiences.

The event was inaugurated by IFWA President Nompumelelo Abu Basutu and Serena Hotels CEO Aziz Boolani, who highlighted the role of cultural events in strengthening community connections.

Serena Hotels’ ‘Taste of the World’ raises Rs2 million for charity

Cultural exchange through cuisine

Speaking at the event, Boolani said Serena Hotels aims to create platforms that celebrate diversity while contributing to society. IFWA representatives also emphasised the importance of collaboration and cultural understanding through such initiatives.

The festival attracted participation from international communities, reflecting a blend of traditions and cuisines from across the world.

Serena Hotels’ ‘Taste of the World’ raises Rs2 million for charity

Charity and community impact

Beyond cultural celebration, the event focused on social impact. Organisers confirmed that proceeds from the festival will be donated to charitable organisations supported by IFWA, particularly initiatives benefiting visually impaired individuals.

A total of Rs2 million was raised, highlighting strong participation and support from attendees and partners.

Serena Hotels said it will continue to promote cultural exchange and community engagement through similar initiatives in the future.

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