Islamabad – Pakistan apparel sourcing trends gained global visibility at CoCreate 2025, Alibaba.com’s flagship B2B event held in the United States. The summit introduced its most ambitious AI-driven transformation for global trade. As a result, it aims to empower small and medium enterprises (SMEs) worldwide.
Meanwhile, Pace Sports—a Sialkot-based manufacturer of custom sportswear and sublimated team uniforms—proudly represented Pakistan at the event. Its founder, Mr. Tehseen Abbas, attended his first U.S. trade show as a verified seller with over a decade of experience. During his address, he emphasized shifting buyer behavior and the growing importance of data-driven sourcing. Since over 80% of his company’s revenue flows through Alibaba.com, he positioned Pakistan as a top-tier sourcing destination.
Reflecting on the experience, Mr. Abbas said, “Attending CoCreate 2025 offered a valuable opportunity to showcase Pakistan’s strengths. The response from U.S. buyers was outstanding. My session demonstrated that Pakistan’s apparel industry continues to gain recognition as a reliable and competitive sourcing hub. Moreover, Alibaba.com’s AI tools will accelerate SME growth in the coming years.”
Furthermore, Research revealed that 63% of SMEs now seek AI tools for cross-border trade. To meet this demand, launched Deep Search—an AI-powered procurement tool with multimodal capabilities. It interprets long natural-language queries and image-based searches. Then, it analyzes 280 million product listings to deliver hyper-relevant supplier matches.
In a keynote statement, Kuo Zhang, President of Alibaba.com, underscored the urgency of innovation. “AI isn’t a luxury. It’s survival,” he said. “User behavior is evolving. Keyword searches no longer suffice. Consequently, B2B trade demands long-form, multimodal AI tools. That’s why we’re overhauling our 26-year-old business—to help SMEs thrive in a fast-moving global market.”
Ultimately, Pakistan apparel sourcing trends stood out at CoCreate 2025. With AI tools and platform support, Pakistani SMEs are now better equipped to compete, connect, and scale internationally.
About
Launched in 1999, is a leading platform for global business-to-business (B2B) e-commerce. It serves buyers and suppliers from over 200 countries and regions. The platform offers tools that help businesses reach a global audience, discover products, find suppliers, and place orders quickly and efficiently. is part of Alibaba International Digital Commerce Group.
About CoCreate
CoCreate is the world’s leading sourcing event. It connects global e-commerce sellers, retailers, and wholesalers with top manufacturers and industry experts. By fostering face-to-face collaboration, the summit empowers businesses to discover innovative products, optimize supply chains, and build partnerships that drive long-term growth.
