LAHORE, October 27, 2026: LAAM Fashion Week (LFW) Season 2 concluded in Lahore after four days of runway presentations featuring 43 shows and more than 50 designers and fashion brands, highlighting Pakistan’s evolving fashion industry and its growing integration with digital commerce.
The second edition, jointly organised by LAAM and Design651, brought together established fashion houses, emerging designers, contemporary labels and retail-ready brands, offering a platform to showcase traditional craftsmanship alongside modern fashion trends.
The event concluded on October 26 with a grand finale by renowned designer Hassan Sheheryar Yasin (HSY), whose collection Venus featured metallic colours, intricate embellishments and contemporary luxury pret designs.
The four-day event followed LAAM Fashion Week’s runway-to-e-tail model, connecting physical fashion presentations with online shopping and digital audiences.
According to the organisers, LAAM’s digital ecosystem has recorded more than five million app downloads, over 25 million active users, six million shoppers worldwide and more than 4,000 active brands and designers.
The platform also features over 250,000 products and provides deliveries to more than 1,200 cities globally.
Final day features leading Pakistani designers
The concluding day opened with the LFW Retail Runway, featuring collections by Rang e Haya, Maria Osama Khan, HARIS N TEHZEEB and Haseens.
Rang e Haya presented contemporary modest fashion featuring signature prints, flowing silhouettes and refined tailoring.
Maria Osama Khan showcased heritage-inspired occasion wear, incorporating velvet fabrics, gota and zardozi embellishments in rich festive colours.
HARIS N TEHZEEB highlighted traditional Pakistani festive dressing through intricate embroidery, mirror work and layered dupattas, while Haseens presented bridal and formal ensembles featuring handcrafted embellishments, floral accessories and flowing drapes.
The second segment, LFW Edit, featured Dreams of Arthur, Dhundli Zameen, Edenrobe Ceremonial and KIBO.
Dreams of Arthur explored contemporary streetwear through oversized silhouettes, leather and dramatic outerwear.
Dhundli Zameen introduced its collection Ruins of Perfection, featuring distressed fabrics, asymmetrical designs and reconstructed garments.
Edenrobe Ceremonial presented formal menswear combining embroidered sherwanis, traditional turbans and velvet shawls with contemporary tuxedos and evening jackets.
KIBO showcased minimalist designs inspired by Japanese aesthetics and Pakistani craftsmanship, featuring layered silhouettes, sculptural trousers and neutral colours.
Ali Xeeshan, Erum Khan and HSY lead designer showcase
The final Designer Showcase brought together Ali Xeeshan, Erum Khan, Mohtaram and HSY.
Ali Xeeshan presented Maqsad, a collection inspired by his personal and professional journey in Pakistan’s fashion industry.
The collection reflected his experiences, creative development and appreciation for the institutions and individuals who contributed to his career.
Erum Khan introduced The Returns, combining contemporary couture with intricate detailing and modern silhouettes.
Mohtaram showcased Aath Pehar, a menswear collection featuring embroidered sherwanis, tailored suits and ceremonial jackets.
The event concluded with HSY’s Venus, a luxury pret collection inspired by celestial beauty.
The collection featured metallic shades of silver, chrome, gold, copper and rose gold, complemented by crystals, handcrafted embellishments and shimmering fabrics.
The designs combined contemporary silhouettes with traditional craftsmanship, bringing the four-day fashion event to a close.
Digital platforms expand fashion week audience
LAAM Fashion Week Season 2 was livestreamed through the LAAM App and the event’s official website, allowing audiences beyond the venue to follow the runway presentations.
ARY Plus served as the official OTT partner, while ARY Digital Network joined as the official media partner.
The event was powered by Haseens and Skynet, with SALT as food partner and Mercantile, an Apple Authorised Distributor, supporting the event.
HSY served as Show Director, while Nabila and N-Gents managed backstage operations.
Zero Makeup and Nabila Haircare joined as beauty partners, and Maheen Kardar served as Executive Director for Designer Experience and Curation.
Event production was handled by JBnJaws, with Lotus serving as Strategic Communications Partner and AI Solutions managing livestream and connectivity.
The organisers said the second edition reinforced LAAM Fashion Week’s objective of connecting Pakistan’s fashion industry with wider domestic and international audiences.
By bringing established designers, emerging talent and retail-focused brands onto a common platform, the event sought to strengthen links between fashion creativity, manufacturing and digital commerce.
The conclusion of Season 2 marked another step in the development of a fashion platform designed to promote Pakistani craftsmanship and expand commercial opportunities for designers and brands.