November 3, 2026: More than 400 artificial intelligence (AI) applications capable of generating sexually explicit and violent deepfake images and videos have been identified on Apple’s App Store and Google Play, raising concerns about online privacy, harassment and weaknesses in platform content moderation.
According to an investigation by technology publication Wired, the applications appeared to offer ordinary, harmless features but contained hidden tools capable of transforming photographs of real people into fabricated explicit or violent content.
The investigation found that the applications could potentially be used to create material intended to humiliate, harass, threaten or damage the reputations of individuals without their consent.
The findings also revealed that the applications were promoted through thousands of video advertisements on Facebook and Instagram, extending their reach across major social media platforms.
According to the report, developers concealed controversial features within otherwise ordinary-looking applications, allowing them to evade review mechanisms operated by Apple, Google and Meta.
The hidden functionality reportedly enabled some applications to remain available on digital platforms despite restrictions intended to prevent harmful or abusive content.
Following Wired’s investigation, Apple removed 19 applications identified in the report from its App Store.
Meta also reported taking action against more than 10,000 advertising accounts associated with web domains linked to the applications.
The findings have raised questions about the effectiveness of app screening procedures and advertising oversight, particularly as generative AI tools become increasingly capable of producing realistic manipulated images and videos.
The investigation highlights growing concerns over the misuse of deepfake technology and the risks posed to individuals’ privacy, personal safety and online reputations.