Islamabad: Dawlance, Pakistan’s leading home appliance manufacturer, has launched a new range of premium products under the umbrella of ‘Dawlance Prima Line – Designed for Better’. Designed specifically for the Pakistani market, this groundbreaking product line continues the company’s legacy of providing cutting-edge solutions that meet the evolving needs of consumers. Dawlance is a wholly owned subsidiary of Arcelik, the flagship of türkiye’s Koc Group – the largest manufacturer in Europe, providing investment and technological expertise to create innovative technologies in Pakistan.
The ‘Dawlance Prima’ range of products epitomizes modernity and sophistication, offering state-of-the-art technology and elegant designs tailored to elevate the lifestyle of Pakistani consumers. Dawlance Prima Line’s first product category, the No-Frost Refrigerator, offers solutions to the unique challenges and preferences of the Pakistani market. The product has special features that ensure reliable performance despite regional power shortages and rising prices that cause power fluctuations and load shedding. Dawlance Prima Line products, manufactured using top European technologies and quality standards, will set a new benchmark for innovation, efficiency and aesthetics. By the end of 2024, more Dawlance Prima Line products will also be introduced in Pakistan.
Mr. Can Dincer, Business Director for Türkiye and South Asia at Arçelik, emphasized the contribution of Arçelik’s experience in international markets and expertise in innovation in the Pakistani market: “Dawlance strengthens its position as a leading home appliance manufacturer in the investment market. We provide innovative and sustainable products and solutions to Pakistani customers. And the Dawlance Prima Line is also a great example of that. Prima means prima and sums up our vision within the country. We are proud to launch Pakistan’s first premium product range ‘Dawlance Prima’ which demonstrates our commitment to Pakistani customers.
Mr. Can Dinçer added: “Pakistan excels in the potential of its young population. We see Pakistan as a key emerging market for local manufacturing, R&D and future export hubs. We believe in the potential of Pakistan. We will further invest in manufacturing, technology, retail and customer experience in the country. I believe that our position as no. 1 white goods manufacturer in Europe will further add value to our business and customers in Pakistan.”
Dawlance CEO – Mr. Umar Ahsan Khan said, “It is a proud moment for us to achieve this great milestone in enhancing the quality of home appliances in Pakistan with the ‘Dawlance Prima’ range. The No Frost Refrigerator is the first product category introduced in this revolutionary line. This new product line will feature a wide range of high-end products with state-of-the-art technology and sophisticated design to meet the specific needs of discerning consumers seeking premium quality with a higher lifestyle.
The introduction of the Dawlance Prima range marks a new era of progress, reflecting the company’s vision to exceed customer expectations and redefine standards of quality and sophistication. As the Dawlance Prima Line expands into various product categories, Dawlance remains committed to enhancing the standard of living of consumers across Pakistan.
Over the years, Arcelik has invested more than 300 million euros in Dawlance. Its research and development efforts have created many new technologies, and its products also promise up to 60% energy savings. With a local R&D center established in Pakistan and the support of Turkish engineers, Dawlance is dedicated to improving global cooperation and diversification and strengthening self-sufficiency in creating European quality products for the Pakistani market.
