Atlas Honda, which claims to be the “leading” two-wheeler manufacturer in Pakistan, has introduced the “latest” Honda CD 70 Dream model for 2025.
However, much like every year, there is little to no change in the motorcycle’s design or features.
The only update, as expected, is a redesigned sticker. This year, the company has replaced the old blue sticker with a yellow one, yet it is marketing the bike as a 2025 model. Showroom dealers are also labelling it as “new,” although the changes are minimal.
This practice of introducing only superficial updates, such as new graphics or stickers, has become commonplace not just for Honda but for many other motorcycle brands in Pakistan. These companies mostly refrain from adding any significant features to their models and instead rely on changing the aesthetics, particularly the tank’s graphics, to refresh the bike’s appearance.
It is important to note that the Honda CD 70 Dream has not performed well in terms of sales, according to Pakwheels. Many customers prefer the simpler Honda CD 70, which offers the same core features without the additional plastic body parts that the Dream model incorporates. The extra plastic, meant to enhance the bike’s look, seems to hold little appeal for buyers, who are unwilling to pay more for what they perceive as unnecessary and unreliable additions.
On a positive note, Atlas Honda has not raised the price of the CD 70 Dream, which remains at Rs168,900. This is only slightly higher than the standard Honda CD 70, priced at Rs157,900.
Despite the marginal price difference, the sales of the basic Honda CD 70 significantly outshine those of the Dream model. The simplicity and reliability of the standard model, which has been trusted for years, make it a more popular choice among consumers.
The sticker change in the CD 70 Dream appears to be a small attempt by the bike maker to refresh the bike’s design and maintain its relevance in the market.
However, this effort seems more aimed at providing customers with a superficial sense of novelty—what one might call a “tassali” in Urdu—that they are buying a “new” model, even though there is almost nothing that is genuinely new about it.
