Federal Minister for Climate Change and Environmental Coordination, Senator Dr. Musadik Malik, held a meeting today with the International Advisory Board of the Samson Group of Companies, led by Lord Amir Sarfraz of Kensington, Member of the House of Lords (UK), and General Patrick Sander, former Chief of the British Army. The meeting focused on promoting eco-tourism in Pakistan, particularly in the northern regions, through sustainable development models that balance economic growth with environmental preservation. Dr. Musadik Malik also welcomed the Samson Group’s commitment to the 100 million tree plantation initiative, calling it a vital step toward climate resilience.
The discussion emphasized the importance of developing tourism in a manner that safeguards the country’s natural landscapes and biodiversity while generating livelihood opportunities for local communities. The 100 million tree plantation initiative was highlighted as a cornerstone of the Samson Group’s Corporate Social Responsibility (CSR) efforts, aligning with Pakistan’s broader environmental goals. The Minister reaffirmed the Government’s support for private sector partnerships that contribute to national reforestation and sustainability targets.
Dr. Musadik Malik underscored that such collaborations play a critical role in advancing Pakistan’s green transition and achieving long-term climate objectives. He noted that eco-tourism and reforestation are not only environmental imperatives but also economic opportunities that can uplift communities and preserve natural heritage for future generations.
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