In the Indian metropolis of Indore, a group of girls held a rally advocating for the slogan “Clean-Shaven Boyfriend.” Videos which have long gone viral on social media display girls protecting placards and banners that examine, “If you want to save love, get a smooth shave.” One placard said, “No smooth shave, no love,” while another banner said, “Beard or female friend… The choice is yours.” Another banner declared that a boyfriend need to no longer just be knowledgeable or handsome, however must be easy-shaven. These movies have sparked a new debate amongst social media users, with a few voicing objections at the same time as others defended the rally. Some customers stated that everyone has the freedom to select their lifestyles accomplice or beloved, and private alternatives vary. No one has the right to impose their choices on others. It stays unclear who subsidized this rally and why such an inappropriate and useless marketing campaign turned into wished.