LAHORE: The Walled City of Lahore Authority (WCLA), in partnership with AkzoNobel Pakistan Limited, has officially launched a revitalization project for the iconic Fort Road Food Street. A groundbreaking and ribbon-cutting ceremony was held on October 22 to mark the beginning of the initiative, which aims to restore the cultural vibrancy and architectural charm of one of Lahore’s most celebrated heritage sites.
A Vision for Restoration and Tourism
The project is being carried out under a Memorandum of Understanding (MoU) signed between WCLA and AkzoNobel, with a shared vision to enhance the aesthetic appeal of the historic food street and promote tourism. The ceremony was attended by AkzoNobel CEO Mubbasher Omar, WCLA Director General Najmus Saqib, their respective teams, and other distinguished guests.
Bringing Color and Vitality to Heritage Architecture
As part of the initiative, the facades of historic buildings lining Fort Road Food Street will be repainted and restored, bringing renewed color and vitality to the area. The effort is aligned with WCLA’s broader mission to preserve Lahore’s cultural heritage while making it more accessible and attractive to visitors from around the world.
Leadership Remarks on Cultural Commitment
“This project reflects our ongoing commitment to preserving Lahore’s cultural heritage and enhancing its tourism potential,” said Najmus Saqib. “Fort Road Food Street is a beautiful blend of the city’s historic legacy and modern cultural expression, and this initiative will further enhance its charm and appeal.”
AkzoNobel’s Global Initiative Meets Local Heritage
AkzoNobel’s involvement comes through its global “Let’s Colour” initiative, which aims to use color to uplift communities and preserve local heritage. “This ground-breaking ceremony marks another milestone in our journey of using colours to create a positive impact,” said Mubbasher Omar. “Through this partnership with WCLA, Akzo is proud to preserve the heritage and spirit of this iconic food street while adding vibrancy to its architectural beauty.”
Sustained Efforts in Urban Renewal
The Walled City of Lahore Authority continues to lead multiple conservation and beautification projects across the city, reinforcing its commitment to cultural preservation and urban renewal. This latest collaboration with AkzoNobel brings a fresh focus on creativity, community engagement, and sustainable heritage development in one of Lahore’s most beloved tourist destinations.
This latest collaboration brings a fresh focus on creativity, community engagement, and sustainable heritage development, reaffirming Fort Road Food Street as a centerpiece of Lahore’s tourism and cultural identity.
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