A 21-year-old woman in the UK has spent around £30,000 on a three-year university degree in digital content creation as she works to build a career as a social media influencer.
According to the supplied report, Destiny McGowan studied Digital Content Creation at Nottingham Trent University, with the degree costing approximately £30,000 — more than Rs10 million in Pakistani currency. Her training included skills such as video editing, audience growth, copyright and securing advertising deals with brands.
Why Did She Choose the Degree?
McGowan said she had always wanted to become an entrepreneur and believes the degree gave her professional skills that can help her develop a career in the creator economy.
She also highlighted access to modern studio equipment and opportunities to build professional connections with experienced people in the industry as valuable parts of her university experience.
What Skills Did She Learn?
The course included training in video editing, strategies for increasing social media followers, copyright regulations and approaches to securing commercial partnerships with brands.
McGowan has since started creating fashion-related videos and also hosts TikTok livestreams through which she sells products.
Social Media Users Question the Cost
The reported cost of the degree has attracted attention online, with some users questioning whether it was necessary to spend such a large amount on skills that can also be learned through free online resources.
McGowan, however, maintains that the investment has been worthwhile, pointing to the professional training, equipment and industry connections she gained during the programme.
Her experience reflects the growing professionalisation of the creator economy, where social media content creation, brand partnerships and livestream commerce are increasingly being treated as career opportunities.