Islamabad — In a move that underscores its commitment to nurturing internal talent and driving strategic transformation, Telenor Pakistan has announced the appointment of Bilal Javed Bhatti as its new Chief Business Officer (CBO). The announcement marks a significant milestone in the company’s leadership evolution, as it continues to sharpen its focus on sustainable growth, digital innovation, and customer-centric excellence.
Bilal Bhatti Brings Two Decades of Industry Experience
With over 20 years of experience spanning product management, customer experience, sales leadership, and corporate strategy, Bilal Bhatti steps into the role with a proven track record of delivering results across diverse business domains. His appointment is expected to inject fresh energy into Telenor Pakistan’s commercial operations, especially as the telecom sector navigates rapid technological shifts and evolving consumer expectations.
A Decade of Impact at Telenor Pakistan
Bilal has spent more than 12 years within Telenor Pakistan, playing a pivotal role in shaping the company’s digital transformation journey. From expanding the sales and distribution network to integrating AI-driven automation into customer experience workflows, his contributions have helped modernize the organization’s operational backbone. His leadership has consistently aligned with Telenor’s broader mission to simplify connectivity and empower communities through technology.
Driving Revenue Through Digitization and Fintech Partnerships
Prior to his elevation to CBO, Bilal served as Vice President Sales & Distribution, where he led a team of 175 professionals. Under his guidance, the company achieved notable revenue growth, fueled by initiatives such as channel digitization, strategic fintech collaborations, and retail transformation. His ability to blend commercial acumen with people-first leadership has earned him recognition across the organization.
CEO Fridtjof Rusten Endorses the Appointment
Commenting on the leadership change, Fridtjof Rusten, CEO of Telenor Pakistan, stated:
“Bilal’s appointment is a proud moment for us as it reflects the strength of our internal talent pipeline. He has consistently demonstrated visionary leadership, commercial acumen, and people-first thinking, qualities that make him a strong addition to our leadership team. I am confident he will continue to build on our growth momentum and strengthen our value proposition for customers and partners alike.”
Commitment to Homegrown Talent and Long-Term Strategy
This appointment is more than a personnel change — it reflects Telenor Pakistan’s strategic emphasis on developing homegrown talent and fostering leadership from within. As the telecom industry faces increasing competition and digital disruption, the company’s decision to elevate a long-serving executive signals confidence in its internal capabilities and long-term vision.
About Telenor Pakistan
Telenor Pakistan, a wholly owned subsidiary of Telenor Group, has been operating in the country since 2005. With a subscriber base exceeding 43 million, it ranks as the third-largest mobile operator in Pakistan. The company employs over 900 professionals and maintains a nationwide footprint, offering a wide range of mobile and digital services.
For more information, please visit: www.telenor.com.pk
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