Lahore, January 27, 2026 — TCL, a global consumer electronics brand and the world’s leading Mini LED and ultra-large TV manufacturer, has announced Bukayo Saka as its new brand ambassador, further strengthening its global partnership with Arsenal Football Club.

The announcement marks a new phase in TCL’s collaboration with Arsenal, where the company serves as the Official Global Consumer Electronics Partner. As part of this expanded partnership, TCL has launched a new global campaign titled Inspire Greatness, together, featuring Saka at its center.

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According to TCL, the campaign highlights how football connects people beyond matchday action, focusing on shared emotions, everyday rituals, and the global community that surrounds the sport. The initiative reflects the brand’s emphasis on long-term commitment, discipline, and meaningful connection—values it says align closely with both Arsenal and Saka.

“We are proud to announce Arsenal’s Bukayo Saka as a TCL Brand Ambassador,” said Ms. Sunny Yang, General Manager of TCL Middle East & Africa Business Group. She said the partnership builds naturally on TCL’s existing relationship with Arsenal, adding that Saka’s professionalism, humility, and authenticity reflect the values the brand seeks to promote globally.

TCL’s partnership with Arsenal spans multiple seasons and includes both the men’s and women’s first teams. Through the collaboration, the company aims to enhance fan engagement by integrating technology into content, storytelling, and viewing experiences, connecting supporters more closely to the club and its players.

The Inspire Greatness, together campaign positions Saka as a symbol of collective achievement, emphasizing that success in football is shaped not only by performances on the pitch but also by the shared experiences of players and fans worldwide.