Lahore — The TCL flood relief initiative has once again demonstrated the brand’s commitment to corporate social responsibility. TCL, Pakistan’s No.1 LED TV brand, partnered with Alkhidmat Foundation to support flood-affected families in Jalalpur Pirwala, Punjab.
As part of the initiative, TCL allocated PKR 1.5 million for emergency relief efforts. This included a 7-day medical camp organized in collaboration with Alkhidmat Foundation. A team of six doctors and support staff provided free medical checkups, essential medicines, and treatment to thousands of patients suffering from water-borne and infectious diseases.
In addition to healthcare services, TCL distributed ration packs to vulnerable families. These packs ensured access to basic food supplies during a time of severe hardship. The brand’s swift response helped stabilize communities facing the aftermath of devastating floods.
Yang Li, Deputy General Manager at TCL Pakistan, stated, “TCL remains committed to the people of Pakistan beyond technology and innovation. Through our partnership with Alkhidmat Foundation, we delivered timely medical aid and food relief to families affected by the recent floods in Jalalpur Pirwala. We will continue to stand with communities in times of need and contribute to a better future through our CSR efforts.”
The TCL flood relief initiative reflects the brand’s long-standing dedication to social impact. Over the years, TCL has led numerous community welfare efforts, reinforcing its role as a socially responsible technology leader.
Moreover, this initiative aligns with national recovery goals and global calls for climate resilience. As extreme weather events become more frequent, corporate partnerships like this are vital for sustainable disaster response.
By stepping forward during crises, TCL continues to build trust and goodwill across Pakistan. The TCL flood relief initiative not only delivers aid but also strengthens the brand’s reputation as a compassionate and proactive force for change.
