The ultra-low-power display will serve as an outdoor information hub at Senegal’s Université Amadou Mahtar Mbow, showcasing advanced energy-efficient technology.
LAHORE, November 11, 2026: Global technology company TCL has donated a solar-powered, ultra-low-power display system to Université Amadou Mahtar Mbow (UAM) in Senegal, strengthening its commitment to technological innovation and sustainable development across Africa.
The display will serve as an information hub on the university campus, which will also host the Youth Olympic Village during the Dakar 2026 Youth Olympic Games.
The donation ceremony was attended by International Olympic Committee (IOC) President Kirsty Coventry, UAM President Professor Mababa Diagne, Senegal’s Higher Education Minister Boubacar Camara, TCL Charity Ambassador Jacky Heung, and TCL Industries Middle East and Africa General Manager Sunny Yang.
Professor Diagne said the advanced display technology would create new opportunities for campus facilities while supporting students and faculty.
Sunny Yang said TCL aimed to combine technological innovation with meaningful contributions to local communities, highlighting the role of energy-efficient solutions in sustainable development.
Advanced Display Technology Combines Brightness and Energy Efficiency
The donated system features a 75-inch high-brightness Field Sequential Color (FSC) display developed by TCL CSOT.
The technology delivers brightness of up to 4,000 nits while consuming approximately 300 watts of power.
Unlike conventional displays, FSC technology eliminates traditional color filters and produces images through the sequential switching of red, green and blue light. This approach improves light utilization, achieving transmittance of more than 15%.
The display is designed to remain bright and clearly visible in outdoor environments, including under direct sunlight, while consuming less power than comparable conventional displays.
Powered by solar energy, the system reflects TCL’s efforts to expand energy-efficient display technology into everyday public and institutional spaces.
TCL Supports Senegalese Artists and Young Creators
Alongside its technology initiatives, TCL is supporting local artistic talent through TCLArt’s partnership with Dakar’s Yeesal urban art initiative.
The programme brings together 43 Senegalese artists, particularly those under the age of 35, to create public murals inspired by African athletes, cultural diversity and the aspirations of young people.
Through this initiative and its TCLYoung programme, the company aims to celebrate local creativity and encourage emerging artists.
TCL Expands Its Presence Across African Markets
TCL’s latest initiatives build on more than two decades of operations in Africa. The company entered the African market in 2004 and currently sells televisions and home appliances in nearly 50 countries across the continent.
Its regional operations include six sales subsidiaries and three regional business units.
The company has also expanded its retail and distribution network, opening its first African TCL brand experience store in Johannesburg and establishing dedicated retail and distribution operations in Kenya.
Through technology investments, community partnerships and localized business operations, TCL says it aims to strengthen its relationship with African consumers while contributing to the region’s technological and economic development.