Pakistan:- tapmad has announced the launch of Pakistan’s first-ever vertical sports streaming experience, setting a new benchmark for how fans consume live sports on mobile devices. Designed specifically for mobile-first audiences, this industry-first feature allows users to stream live sports seamlessly in vertical mode, offering greater convenience, comfort, and immersion.

Driven by its People First, Technology First philosophy, tapmad continues to innovate at the intersection of advanced technology and evolving user behavior. The introduction of vertical sports streaming reflects the platform’s commitment to creating future-ready digital experiences that align with how audiences naturally use their smartphones today.

tapmad’s CEO Yassir Pasha said, “As we keep innovating and bringing top-quality experiences to our audiences, this launch reflects our commitment to using cutting-edge technology to strengthen our platform and raise the standard of sports entertainment in the region.”

The vertical viewing experience is optimized for on-the-go consumption, enabling smoother access to live action and key moments without the need to rotate screens or compromise viewing quality. By prioritizing intuitive design and user-centric functionality, tapmad enhances accessibility while maintaining premium streaming standards.

Commenting on the launch, tapmad COO Aly Rana said, “At tapmad, we put people and technology first. This launch represents a significant step in our mission to innovate, using advanced technology to make sports content more accessible, engaging, and enjoyable for fans across Pakistan.”

The launch further strengthens tapmad’s position as a digital innovator and a leader in Pakistan’s growing sports streaming ecosystem. Through continuous investment in advanced streaming technologies and user-focused solutions, tapmad remains committed to delivering premium, accessible, and engaging sports content to audiences nationwide.