The tapmad-Grameenphone partnership has officially launched, enabling Bangladeshi viewers to access premium sports and entertainment through OTT streaming. The collaboration links Pakistan’s top streaming platform, tapmad, with Bangladesh’s leading mobile operator, Grameenphone, to offer live sports, movies, and on-demand content.
Through this collaboration, Grameenphone customers can subscribe using mobile balance directly via the MyGP app, tapmad app, or website. Moreover, both weekly and monthly plans are available, matching local viewing habits and income levels.
“After enormous growth in Pakistan, launch in Bangladesh underlines our commitment to regional expansion,” said Yassir Pasha, CEO of tapmad. “We want the tapmad experience to feel local but deliver global streaming quality.”
In addition, Zahiduz Zaman, Head of Digital Platform, Payment & Partnership at Grameenphone, added: “This partnership brings digital entertainment and sports directly to users’ fingertips. By allowing mobile balance payment, we remove friction for many users.”
The tapmad Grameenphone partnership offers:
- Sports access: English Premier League, Asia Cup, MMA, PFL, and major international cricket tours live in HD.
- Entertainment catalogue: Movies, shows, and on-demand content tailored for Bangladeshi audiences.
- Flexible packages: Weekly or monthly, with mobile balance billing or app/website purchases.
Furthermore, Aly Rana, COO of tapmad, explained, “Bangladesh is growing fast. With this partnership, every sports fan, movie-lover, or OTT user gets access, quality, and convenience.” Likewise, Arif Adito, tapmad’s Business Development Manager for Bangladesh, emphasized local relevance, saying sports and entertainment are central to Bangladesh’s digital lifestyle.
This tapmad Grameenphone partnership comes at a time when the OTT streaming market in Bangladesh is booming. Rising broadband access, mobile-first usage, and demand for live sports rights are all driving growth. Consequently, by integrating mobile billing, tapmad and Grameenphone bypass credit card access issues and appeal to a broader demographic.
Additionally, securing rights for popular sports like the Premier League and Asia Cup gives them competitive edge. It also positions tapmad to challenge existing OTT players in Bangladesh by combining exclusive content and payment ease.
