OpenAI has rolled out a new feature within ChatGPT that allows developers to publish applications directly inside the platform, marking a significant expansion of how users interact with the AI tool beyond text-based conversations.
ChatGPT app store launches in beta phase
The new ChatGPT app store is currently available in beta, meaning OpenAI is still testing functionality and refining the system based on developer and user feedback. The feature enables developers to build interactive applications that users can access without leaving the ChatGPT interface.
Developers gain access to new Apps SDK
To support the rollout, OpenAI has released an Apps Software Development Kit (Apps SDK). The toolkit provides technical guidance, templates, and development tools to help creators design, test, and prepare applications for submission. Developers can track the review and approval process through OpenAI’s developer dashboard.
App submissions managed through OpenAI platform
All applications must be submitted via the OpenAI Developer platform. Once approved, apps become discoverable inside ChatGPT through a dedicated app directory added to the tools menu. This allows users to browse, try, and use third-party apps directly during conversations.
Major platforms begin early integrations
Several established digital platforms have already started integrating their services into ChatGPT through the new app system. Early participants include companies offering travel services, music streaming, property search, and design tools, demonstrating how the app framework can support a wide range of practical use cases.
OpenAI aims to expand developer ecosystem
OpenAI said the launch of the in-chat app system is intended to encourage innovation and broaden ChatGPT’s capabilities. By opening the platform to external developers, the company hopes to improve user experience, introduce new functionalities, and strengthen its global developer community over the coming year.
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From Engadget