PESHAWAR: The Press Information Department (PID) Peshawar briefed Khyber Pakhtunkhwa Governor Faisal Karim Kundi at the Governor House on challenges and priorities related to digital media, communication strategy, and public outreach.
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The session focused on strengthening the government’s communication framework, including digital and social media management, media relations, crisis communication, and stakeholder engagement. The briefing highlighted the role of PID in shaping public narrative and improving coordination across departments.
Focus on digital media and narrative building
Officials discussed issues faced in managing digital platforms and the need for more effective communication strategies. The briefing also covered coverage of federal ministers, promotion of the state narrative, and the use of news reports and research-based content to build public messaging.
Performance reviews of PID offices in Peshawar and Dera Ismail Khan were presented, along with areas identified for improvement in outreach and internal coordination.
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Governor Faisal Karim Kundi said PID has a key responsibility in presenting the state’s position and should be aligned with modern communication requirements. He emphasized the need to equip PID offices in Peshawar and Dera Ismail Khan with updated facilities.
He also suggested establishing an effective media cell to enhance coordination and response capacity.
The governor noted that public issues in the province have not seen sufficient progress over the past several years, while social media narratives often present a more positive picture. He said PID should play a more active role in addressing and countering misleading information.
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