Pakistan is preparing to launch its updated e-commerce policy 2.0, a strategic initiative aimed at scaling the country’s digital trade to $20 billion by 2030. The forthcoming policy is designed to strengthen the digital commerce ecosystem, enhance consumer protection, and establish transparent standards for online business operations.
Meta-Pakistan Dialogue on Digital Trade and Innovation
This initiative was spotlighted during a recent meeting at the Ministry of Commerce, where Federal Minister Jam Kamal Khan hosted a delegation from Meta. The discussion focused on expanding cooperation in digital trade, artificial intelligence (AI), and the broader e-commerce landscape.
Pakistan’s Digital Economy Shows Strong Momentum
Minister Jam Kamal Khan emphasized Pakistan’s rapid growth in the digital economy, noting that the country produces over 75,000 IT graduates annually. He shared that exports in IT and IT-enabled services have increased by 18 percent, reaching $3.8 billion. The first quarter of the current fiscal year saw a 21 percent surge, totaling $1.06 billion in exports.
Collaborating on AI Ethics and E-Commerce Standards
During the meeting, the minister invited Meta to collaborate on ethical AI development, digital safety frameworks, and transparent e-commerce standards. He highlighted Pakistan’s commitment to AI advancement through the National AI Policy 2025 and the Digital Pakistan Act. Meta was encouraged to join youth-focused AI skilling programs to boost innovation and employability.
Meta Commits to Supporting Pakistan’s Digital Growth
Rafael Frankel, Meta’s Director for Emerging Markets, praised Pakistan’s digital transformation and expressed interest in supporting digital education and training for entrepreneurs and SMEs. He reaffirmed Meta’s commitment to long-term collaboration in areas that promote technological empowerment.
Shared Vision for E-Commerce Policy 2.0 and Economic Empowerment
Both parties agreed to deepen their partnership by fostering innovation, building a secure online environment, and driving inclusive economic growth through technology. The meeting reinforced a shared vision for leveraging digital tools to unlock new opportunities and strengthen Pakistan’s position in the global marketplace under the framework of e-commerce policy 2.0.
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