SWAT: Malam Jabba has become a major draw for visitors this Ramadan, with recent snowfall adding to the scenic beauty of the popular tourist destination in Swat. Surrounded by snow-covered mountains and cool breezes, the valley is attracting large numbers of tourists from across Pakistan.

Visitors say the combination of natural landscapes and the spiritual atmosphere of Ramadan has made their stay memorable. Breaking the fast in the snow-covered resort has turned into a distinctive experience, with many describing it as both spiritual and recreational.

A special iftar and dinner arrangement at PC Malam Jabba has further enhanced the attraction. The spread includes traditional Pakistani dishes alongside international cuisines, complemented by hot beverages and local flavors suited to the cold weather. Tourists noted that dining in the mountain setting has encouraged them to return to Swat in the future.

PC management representative Saeed ur Rehman told media that the rising influx of tourists is a positive sign for the revival of tourism in the region. He said the management is focused on providing quality accommodation, safe surroundings, and high-standard services to ensure visitors enjoy their stay. He added that the special Ramadan arrangements have become a unique feature and will continue in the future to promote tourism.

Local residents reported that the growing number of visitors has boosted economic activity in the area, benefiting hotels, restaurants, and related businesses while creating new employment opportunities. Tourism experts believe Malam Jabba’s natural beauty, skiing facilities, and peaceful environment make it an important destination for both domestic and international travelers.