ISLAMABAD, March 31: Around 84% of users store sensitive personal data in digital formats, according to new research released by Kaspersky on World Backup Day, highlighting growing reliance on electronic storage and the need for stronger data protection practices.
The study found that younger users, including millennials and Gen Z, prefer digital storage for most records, while nearly one in three people aged over 55 still rely on paper-based methods.
Digital storage trends and risks
Kaspersky’s research shows that 56% of respondents store important data on computers or hard drives, 45% use cloud services, and 20% rely on government digital platforms.
Each storage method carries risks. Physical media can be lost or damaged, external drives may be inconvenient, and cloud platforms can face unauthorized access if not properly secured.
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The report notes that while 98% of users take some steps to protect their data, 36% still use easy-to-remember passwords, increasing vulnerability to cyberattacks.
Backup strategies and security advice
Experts recommend following the “3-2-1” backup approach: keeping three copies of important data, using two different storage types, and storing one copy off-site, such as in the cloud.
They also advise using password managers for sensitive information like financial records and identification documents, along with enabling two-factor authentication (2FA) or passkey-based login systems.
Automated backup systems can help users regularly secure their data without manual effort. Built-in services such as cloud backups on mobile and desktop devices, combined with periodic testing, are recommended to ensure data can be restored when needed.
Kaspersky said prioritizing critical files and automating backups can help users protect essential information more effectively.
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