Lahore: Pakistan’s largest technology and innovation exhibition, ITCN Asia 2026, will take place from January 17 to 19 at the Expo Centre Lahore, bringing together the country’s digital, technology and startup ecosystem for a three-day flagship event.

Organised by Ecommerce Gateway Pakistan with Tech Destination Pakistan as the presenting partner, the 27th edition of ITCN Asia is being held under the patronage of the Special Investment Facilitation Council (SIFC) with strategic support from the Special Technology Zones Authority (STZA). The event reflects growing institutional support for Pakistan’s technology-driven growth and digital economy.

ITCN Asia 2026 is expected to feature more than 800 exhibition booths and participation from over 3,500 global brands, including Google Chromebook, Samsung, Huawei eKit and Corning. Organisers estimate attendance of more than 75,000 visitors, including over 18,500 decision-makers, 850 government and industry leaders, and more than 100 foreign delegates from countries such as the United States, Saudi Arabia, the United Arab Emirates, Italy and China.

According to the organisers, the exhibition is projected to generate over $750 million in business opportunities, positioning it as a major commercial and investment platform for the technology sector. The event will showcase a wide range of sectors, including government technology, cloud computing, cybersecurity, artificial intelligence, fintech, enterprise solutions and startups, while also serving as a venue for product launches, partnerships and business networking.

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Alongside the exhibition, ITCN Asia 2026 will host multi-track conferences featuring policymakers, industry experts and thought leaders. These sessions will focus on future technologies, digital governance, investment prospects and export readiness, aiming to promote dialogue and knowledge-sharing across Pakistan’s innovation ecosystem.

Umair Nizam, Group Director at Ecommerce Gateway Group, said the upcoming edition aims to strengthen public-private collaboration and attract global stakeholders. He said the event seeks to position Pakistan as a competitive technology destination while creating long-term value for businesses, startups and investors.

With a history spanning more than two decades, ITCN Asia has played a role in highlighting Pakistan’s technology potential at the regional level. Organisers say the 27th edition will focus on deepening international engagement, enhancing investor confidence and supporting the development of a resilient and future-ready technology ecosystem in the country.