Islamabad, September 27, 2025 — Pakistan’s hospitality and tourism industry stands at the threshold of an extraordinary transformation. From the snow-clad peaks and serene valleys of the north to the cultural heritage and coastal treasures of the south, the nation offers a diverse canvas of experiences that continue to captivate travelers from around the globe. This year, as the world commemorates World Tourism Day under the theme “Tourism and Sustainable Transformation,” Hashoo Group has reaffirmed its commitment to responsible travel and inclusive growth. In a special message, Mr. Bastien Blanc, CEO of the Hospitality Division at Hashoo Group, emphasized the importance of sustainability in shaping the future of global tourism. The Hashoo Group sustainable tourism strategy, he noted, is not just a choice—it is an imperative.
At Pearl-Continental Hotels, under the PC Hospitality Division of Hashoo Group, sustainability is being embedded into every aspect of operations. From comprehensive Net-Zero programs across properties and large-scale tree plantation drives at resort destinations to responsible water and energy management, waste reduction, and sourcing practices that support local producers, the Hashoo Group sustainable tourism model is leading by example. The group’s ongoing partnership with the Capital Development Authority in Islamabad further reflects its dedication to creating a greener, more sustainable tomorrow.
Hashoo Group’s broader vision places People, Planet, and Prosperity at its core. Through the Hashoo Foundation, the group has pioneered sustainable and inclusive approaches to strengthen Pakistan’s tourism sector by building a holistic ecosystem. More than one million individuals have been equipped with technical expertise in hospitality and tourism, supported by job placements in leading hotels and tourism enterprises. Training programs in culinary arts, professional cooking, tour guiding, and hospitality management continue to nurture a skilled workforce that fuels the sector’s growth.
Beyond skills development, the Foundation has championed entrepreneurship by incubating eco-tourism startups in Khyber Pakhtunkhwa and Gilgit-Baltistan, launching green skills initiatives, and supporting agribusiness ventures in Sindh and GB. These efforts not only promote responsible travel but also empower local communities to prosper through environmentally conscious practices. The Hashoo Group sustainable tourism approach ensures that transformation is both inclusive and impactful.
Tourism, when transformed responsibly, has the power to elevate communities, conserve fragile ecosystems, and create lasting prosperity. Pakistan’s natural beauty, vibrant culture, and the legendary warmth of its people must be preserved not only for the travelers of today but also as a legacy for generations to come.
On World Tourism Day, Hashoo Group calls on all stakeholders to reaffirm their pledge to reimagine tourism as a force for good—one that inspires discovery, fosters innovation, and drives sustainable transformation. Together, we can ensure that Pakistan’s unmatched landscapes and hospitality remain a gift to the world.
