Bismah Fatima
Food on the go is defined as a portable and beneficial food that maybe a snacks or prepared meals made to easily consumed or easily available during travelling, less time availability, during busy time or when you have nothing to eat. It can also be understand by if you have something in hurry. Like if you have to lunch on the go you take a bread and jam and meet yours hunger. Different ordering methods are available from you can order your food like food Panda.
Foods and beverages play an important role in daily life. The demands and expectations of consumer changes with time. Different variations occure in foods and beverages. Different food trends are present to base your Innovation food business on like sustainable food options, locally sourced food, technology forward, personalized diet options, making food and experience and trust. Food on the go is one important step to base innovation food business on. Innovative food business are established to meet the growing demands for healthy, convenient and sustainable cuisine. In a recent report the food on the go in market is projected to reach 11.5 billion dollars by 2025, in which health conscious consumers segment was involved.
Different entrepreneurs and established brands are launching innovative products that combine convenience, taste and nutrition. Consumers trends shows that 75 percent consumers prioritize convenience while choosing food, about 60 percent choose healthy products and 50 percent considered consistency while making food choice.
Different innovation solutions are available. Mobile ordering is so much common method to get food quickly and saves time. Different restaurants and food establishments are adopting mobile ordering system it reducing the wait times and increase consumer convenience. In this system consumers use their mobile phones and tablets to give orders and payments. Different natives apps(iOS and Android), mobile web ordering, hybrid apps, third party delivery apps(e.g., Uber, Eats and Grub hub) and self-service kiosks with my mobile integration.
Healthy vending is also a good innovative solution. Different vending machines now offer healthier and nutritious meals and snacks that promotes healthier eating habits. Popular healthy vending options are fresh fruits and vegetables, nuts and seeds dried fruits and vegetables, energy bars, yogurt and granola, sandwich and salad etc. It is a cashless payment option, energy efficient design remote monitoring and inventory management and a secure and temper- proof. It mostly presents near offices, workshops, gyms and fitness centers, hospitals and health care facilities and schools.
Sustainable packaging is so much important. The production, design and disposal of packaging materials is environmental friendly and does not cause any pollution sustainable packaging lower greenhouse gas emission and improved brandreputation. These packaging is reusable packaging(e.g., containers, bags), recyclable packaging(e.g., paper, glass and metal), biodegradable packaging(e.g., plant-based plastic) and minimal packaging(e.g., reduced packaging size). materials such as bio paper, recycled paper and cardboard, glass and metal containers and mushroom based products are used for sustainable packaging.
Food trucks are mobile food vehicles that offers to the consumers a verity of cuisines and menu options. It provides flexibility and convenience, social media, buzz and branding, adaptability and changing events and locations as well as affordable startup cost. Different types of food trucks are available like beverages trucks(e.g., coffee and smoothies), street food trucks(e.g., traditional ethnic cuisine), dessert trucks(e.g., cupcakes, cookies) and specialty trucks(e.g., tacos, BBQ, ice- cream). These are mostly important for different functions like festivals, concerts and sporting events etc.
Food panda is a popular food delivery and online food ordering platform that connects consumers with local food establishments and restaurants. It is also a secure payment processing system user friendly interface and mobile app. Consumers download and install the food panda app, search for restaurants, select and customize order, pay securely through the app and track order status and get delivery. Different food panda websites, food panda apps, restaurants and delivery partner recourses and food panda support centers are present that runs all the system.
Cheetay is a famous and popular Pakistani food delivery and logistics company. It may operates in major cities including Lahore, Karachi and Islamabad. It gives services by partnered with over 10,000 restaurants. Partnered with dairy, meat, fresh produce and household essentials. Food can be ordered by using user-friendly apps and websites. Real time order tracking available. Verity of payment systems are available like card, cash and mobile wallet. Discounts and promotions are available. Cheetay has partnered with food panda, Uber Eats and various brands and restaurants.
To eat healthy, you need to get a variety of nutrients from the five food groups — dairy, protein-rich foods, grains, fruits, and vegetables. Each food group offers a different, main nutritional benefit, so by combining the food groups you can get a spectrum of nutrients that support good health. Examples of foods from each group are like dairy include cheese, yogurt and milk. Protein rich foods like nuts, eggs, poultry, beans, seeds and soy products. Fruits like fresh, canned, frozen or dried fruits. Fresh, canned and frozen vegetables also includes.
Planning before travelling is so much important. Prepare your breakfast meal and morning snack the night before. For example, overnight oats and chia pudding are simple to prepare for a quick grab-and-go option. Pack a lunch bag with your meals and a reusable water bottle to stay hydrated. Protein or energy bars can be a quick bite on the way out the door or on the road until you can sit down and have a meal. Make sure to purchase bars with a lower content of sugar and a higher content of protein, fiber, and other nutrients. You can prep bags full of premeasured smoothie ingredients to make one serving of smoothie for a quick drink before you head out.
Other than ordering you can also take food with yourself. Like during travelling you can pack raisins, dried cranberries, freeze-dried mango, or any other dried fruit of your choice for a quick bite during your trip. The best part is that these all count toward your daily fruit intake. You can store an energy bar in your handbag, carry-on luggage, travel essentials bag, or any other convenient slot that’s easy to access when you feel hungry. Choose bars that are low in added sugars. Nuts and seeds are also higher in fats and protein and is a good snack for healthy eating on the go.
Many scientists accept that convenience, sustainable and healthier food is necessary. “The food on the go market is driven by consumer demand for convenience, health, and sustainability,” said food industry expert, Sarah Johnson. “Businesses must adapt to meet these expectations”. Food on the go market growth 5 percent annually (2020-2025). About 40 percent meal consumed on the go. About 1200 American dollar spend on food on the go annually.
Where there are present benefits of everything some challenges are also present. These challenges should be overcome. Food safety is most important. Ensure food safety and quality, safe food handling and preparation should be done. Wastage should be minimized. If the waste is used for another purpose income can be increased. The food should provide healthy and balanced food diet. It should not cause any harmful effects on consumers.
Different products that can be ordered and involved in food on the go are sandwiches and wraps, salads and bowls, fresh fruits and vegetables, yogurt and cheese, energy bars and snacks, coffee and tea, ready to eat meals(e.g., sushi, pizza), mobile ordering and delivery services. These services are available for busy professionals, students, travelers, health conscious consumers and fitness enthusiasts. It saves time, portable and adorable. The food on the go market is transforming, driven by consumer demand convenience, sustainability and health. As this market continue to grow, innovative solutions and sustainable practices will shape the future of dining.
