ISLAMABAD: Fatima Fertilizer Company Limited has signed a title sponsorship agreement with Multan Sultans for the Pakistan Super League (PSL), marking a continued partnership between the two sides ahead of the upcoming season.
The agreement was formalised through a Memorandum of Understanding (MoU) signed at a ceremony held at a hotel in Lahore. Under the deal, Fatima Fertilizer’s branding will appear on the back of the Multan Sultans’ playing kits during the tournament.
Sponsorship agreement formalised
The MoU was signed by Rabel Sadozai, Director Marketing and Sales at Fatima Fertilizer, and Gohar Shah, Chief Executive Officer of Multan Sultans. The agreement reflects an ongoing collaboration between the company and the franchise.
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Company officials said the partnership represents both commercial engagement and regional connection, as Fatima Fertilizer has operations in South Punjab, the region represented by the Multan-based franchise.
Focus on long-term collaboration
According to Fatima Fertilizer, the sponsorship continues a long-standing association with the team and aligns with its broader engagement with communities in the region, particularly the agricultural sector.
The company noted that cricket remains a unifying platform in Pakistan, providing opportunities to connect with a wide audience across the country.
Franchise highlights partnership continuity
Multan Sultans management said the continued association reflects mutual trust and shared objectives. The franchise described the partnership as an important part of its long-term development and branding strategy.
The sponsorship is part of broader efforts by corporate organisations to support sports initiatives and engage with audiences through major national events such as the PSL.
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