ISLAMABAD: A comprehensive operation has been launched to remove illegal advertisement boards, signboards, and wall-chalking across the federal capital, in line with the directives of Chairman Capital Development Authority (CDA) and Chief Commissioner Islamabad Muhammad Ali Randhawa.
Under the city-wide cleanliness campaign, jointly carried out by the Metropolitan Corporation Islamabad (MCI) and CDA, illegal advertisements are being removed from commercial centres, markets (markaz), residential areas, roadsides, and public infrastructure. Authorities said unauthorized signboards installed along roads and advertisement material placed on utility poles are also being permanently removed.
Also Read: Business Community decries CDA Food Street Plan in Capital’s Blue Area
Officials said the primary objective of the campaign is to transform Islamabad into a well-organized and visually appealing capital city while preserving its natural and scenic beauty.
Chief Officer MCI Anam Fatima said that legal action has been initiated against individuals and groups involved in installing illegal advertisements. She said the process of registering FIRs is underway against violators who advertise without prior approval from the relevant authorities, adding that action will be taken strictly in accordance with the law.
She further stated that trade unions and members of the business community are being taken into confidence as part of the operation and have appreciated the initiative taken by CDA and MCI to regulate advertisements and improve the city’s outlook.
Residents of the federal capital welcomed the operation, stating that the removal of illegal advertisements would not only enhance the aesthetic appeal of Islamabad but also help protect citizens from misleading and fraudulent advertising practices.
The MCI administration has appealed to citizens to fully cooperate with the authorities and promptly report any illegal advertisement boards or signboards to ensure sustained cleanliness and effective enforcement across the city.
