ISLAMABAD: The Competition Commission of Pakistan has raised concerns over deceptive marketing, misleading claims, hidden charges and misrepresentation of project approvals in the country’s real estate sector following an open hearing involving consumers, regulators and industry representatives.
The hearing, held in Islamabad on August 27, brought together homebuyers, investors, developers, builders, real estate professionals and federal and provincial authorities to present complaints, responses and recommendations on competition-related issues in the property market.
A CCP bench comprising Chairman Farid Ahmad Tarar and Member Bushra Naz Malik conducted the proceedings under Section 29(c) of the Competition Act, 2010.
Consumers and investors shared accounts of alleged deceptive practices by developers, housing societies and real estate businesses, while industry representatives presented their positions and said they remained committed to complying with applicable laws.
Misleading Claims and Hidden Charges Under Scrutiny
Among the main issues highlighted during the hearing were inaccurate claims about project approvals, undisclosed charges, misleading advertising and representations that could influence investment decisions.
Tarar said real estate represents a major financial commitment for ordinary citizens and that false claims or incomplete information can have serious consequences for buyers.
He said the purpose of the hearing was to hear all sides before the Commission forms its view on competition concerns affecting the sector.
Regulators Call for Stronger Coordination
Senior officials from NAB, CDA, RDA, FGEHA, the Ministry of Housing and Works, SECP, PPRA, PTA, IPO Pakistan, Punjab Land Records Authority, ICT Administration and the Office of the District Magistrate also participated.
Representatives of these bodies outlined their respective regulatory roles and stressed the need for closer coordination in addressing issues affecting consumers and competition in the real estate market.
The hearing also included representatives of major housing societies and real estate businesses.
CCP said the submissions and recommendations received during the proceedings would form part of its consideration while developing an opinion on competition issues in the sector.
The Commission said a competitive real estate market depends on accurate and verifiable information, informed consumer choice and competition based on the actual merits of projects.
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