In January 2026, Pakistan-based technology company Astrik announced the launch of Chattrik, an AI-enabled live chat software developed entirely by local talent, positioning it as a new tool for real-time customer engagement across digital platforms.
The launch marks a step forward for Pakistan’s digital services ecosystem, as Chattrik is designed to help businesses manage customer inquiries, reduce missed leads, and improve online conversion rates through automated yet human-like interactions on high-traffic websites.
Designed for real-time customer engagement
Chattrik is built to support businesses that rely on instant online responses, particularly in sectors where delayed communication often results in lost customers. The platform uses intelligent routing and personalized interaction flows to ensure website visitors receive timely and relevant responses, addressing a common challenge in digital customer support.
Also Read: Google unveils ‘Personal Intelligence’ in Gemini, redefining everyday AI assistance
According to Astrik, the software focuses on the “last mile” of customer interaction, where speed and clarity of response can directly influence purchasing decisions and long-term engagement.
Plug-and-play deployment across industries
Unlike many AI chat systems that require extensive customization, Chattrik operates on a plug-and-play model. It comes pre-trained across more than 20 industries, including fashion, healthcare, and pharmaceuticals, allowing businesses to deploy the system immediately without industry-specific bot training.
This approach is intended to reduce technical barriers for companies seeking to integrate AI-driven customer communication while maintaining contextual accuracy across different business domains.
Company leadership highlights local innovation
Speaking at the launch event, Astrik Co-Founder and Chairman Akash Ramchandani said the platform reflects Pakistan’s growing capacity to develop globally competitive digital products, emphasizing its potential role in helping businesses build trust and improve customer relationships.
Founder and Chief Executive Officer Shahnawaz Abro described Chattrik as a business-focused communication tool designed to turn real-time conversations into measurable outcomes, including stronger customer retention and improved sales performance.
Availability and early access
Chattrik is now available to businesses across Pakistan. Astrik is offering a 30-day free trial, with one year of complimentary access for the first 100 signups, subject to terms and conditions.
Today's E-Paper