AkzoNobel Pakistan the maker of Dulux paints has signed a Memorandum of Understanding (MoU) with the Walled City of Lahore Authority (WCLA) to revitalize the historic Fort Road Food Street located in the heart of old Lahore.
Gracing the MoU signing ceremony of this transformative Let’s Colour Food Street initiative were Ms. Maleeha Rashid, Director General of WCLA, and Mr. Mubbasher Omar, Chief Executive Officer, AkzoNobel Pakistan Limited.
Under this landmark partnership, AkzoNobel will bring its global “Let’s Colour” initiative to the Food Street. Over 67,000 square feet area (including both heritage buildings and restaurants) will be revitalized and restored using nearly 2,500 liters of Dulux paints. The vibrant transformation is expected to complete in three months with several murals celebrating the cultural soul of one of Lahore’s most iconic heritage zones.
“AkzoNobel is proud to collaborate with the Walled City of Lahore Authority in infusing colour, vibrancy, and renewed life into the centuries-old facades and bustling alleys of the famed Food Steet. Through this latest Let’s Colour initiative, we aim to preserve the spirit of old Lahore while enhancing its visual appeal and supporting local tourism by giving visitors an unforgettable experience,” said Mubbasher Omar, Chief Executive Officer, AkzoNobel Pakistan Limited.
Adds Ms. Maleeha Rashid, Director General of WCLA, “This partnership marks a significant step towards preserving our cultural heritage and promoting sustainable tourism. By beautifying the Fort Road Food Street, we aim to create a vibrant space that attracts both locals and tourists alike.”
Overlooking the majestic Lahore Fort and Badshahi Mosque, nearly 2.5 million tourists visit the famed Food Street annually to experience the coming together of restored Mughal-era architectural heritage and traditional Pakistani cuisine with the energy of live performances. The Food Street is also an ode to classical music as the presence of many cultural icons, including living legends like Hamid Ali Khan, Samina Ahmed and the legendary Late Mehdi Hassan and Late Bade Ghulam Ali Khan echoes through the havelis here. All the more reason why AkzoNobel’s latest Dulux Let’s Colour initiative aims to go beyond repainting the area, to using the power of paint to preserve the heritage and cultural soul of the iconic Food Street.
The company’s “Let’s Colour” initiative was launched in 2009. To date, more than 2,500 projects have taken place, with over 1.5 million liters of paint being donated all over the world.
