Karachi — AkzoNobel Pakistan, a global leader in decorative paints and coatings, has entered into a strategic distribution agreement with Premier Sales Pvt Ltd, one of Pakistan’s most reputable retail distribution networks. This partnership marks a key step in strengthening AkzoNobel’s footprint across Karachi by leveraging Premier’s extensive retail reach and operational expertise.
Under the terms of the agreement, Premier Sales Pvt Ltd will manage the distribution of AkzoNobel’s decorative paints portfolio— including its flagship Dulux range—across designated areas of Karachi. This collaboration is set to fast-track product availability, elevate service levels, and significantly enhance customer engagement in this key metropolitan region.
“This agreement with Premier Sales is a strategic move to reinforce our go-to-market strategy in Karachi, a key market for decorative paints in Pakistan. This partnership embodies AkzoNobel’s customer-first approach to deliver superior quality and customer experience. Premier’s strong operational capabilities will take the magic of Dulux’s innovative paints closer to customers and accelerate growth,” said Mubbasher Omar, CEO of AkzoNobel Pakistan.
“We are proud to partner with AkzoNobel, a global leader known for its quality and innovation,” said Rafique Jackwani, CEO of Premier Sales Pvt Ltd. “This collaboration reflects our shared vision of setting new standards in retail distribution while enabling greater access to high-quality products. We are committed to making a strong impact in the allocated markets.”
The distribution agreement reflects a mutual commitment to driving sustainable business growth, deepening retail penetration, and delivering an enhanced service experience. Both organizations are aligned in their pursuit of operational excellence while upholding AkzoNobel’s brand promise of quality, innovation, and reliability.
This partnership lays the foundation for a long-term collaboration focused on redefining benchmarks in availability, service standards, and customer-centric retail practices in key parts of Karachi.
