Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR) organized a vibrant Kisan Mela at its University Research Farm in Koont, Chakwal Road. The event aimed to raise awareness among farmers about the global shift in agricultural practices and the need for local adoption of modern technologies to boost productivity, reduce costs, and make farming a profitable venture.
Inauguration by Academic and Political Leaders
The Kisan Mela was jointly inaugurated by Vice Chancellor Prof. Dr. Qamar-uz-Zaman and former Member of the National Assembly Raja Muhammad Javed Ikhlas. The event drew a large gathering of international and national agricultural experts, progressive farmers, representatives from the State Bank of Pakistan, Green Pakistan Initiative, Fatima Fertilizers, university faculty, and students.
Precision Agriculture and IoT Take Center Stage
In his address to Kisan Mela, Prof. Dr. Qamar-uz-Zaman emphasized the urgent need for Pakistan to transition from traditional farming methods to modern, data-driven approaches. “Precision Agriculture and Smart IoT Technologies are the future of agriculture,” he stated, highlighting the untapped potential of the Potohar region. He also praised the Punjab Government’s Agriculture Transformation Program, noting its potential to increase agricultural exports and strengthen the national economy.
Call for Innovation and Food Security
Raja Muhammad Javed Ikhlas echoed the call for innovation, urging farmers to embrace modern techniques for both financial gain and national food security. He described the Kisan Mela as a “ray of hope” for the future of Pakistan’s agriculture sector and expressed optimism that the country could soon become a major exporter of agricultural commodities.
Farmers Engage and Celebrate
Farmers attending the event expressed appreciation for the university’s outreach and guidance, noting that such initiatives help address real-world agricultural challenges. In addition to educational stalls and expert consultations, the Mela featured traditional sports such as horse riding, javelin throwing, and bull racing. Prizes were distributed among participants, adding a festive atmosphere to the day.
A Vision for Sustainable Growth
The Kisan Mela reaffirmed PMAS-AAUR’s commitment to agricultural innovation, farmer empowerment, and sustainable development. By bridging the gap between research and practice, the university continues to play a pivotal role in transforming Pakistan’s farming landscape for a more resilient and prosperous future.
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