Islamabad – Two of Pakistan’s most influential music powerhouses, Spotify and Coke Studio Pakistan, have come together to celebrate local music, talent and culture for the second season in a row. Coke Studio Pakistan kicks off its 15th season on April 14 with a star-studded line-up and Spotify is set to offer fans an immersive audio journey with new releases and curated playlists from Coke Studio on the programme. , this collaboration’s signature feature on Spotify.
Spotify is excited to continue working with us as the official music streaming partner for the 15th season of Coke Studio Pakistan,” he said. “Building on our past success, we have created the unique goal of ‘Koke Studio Pakistan’ which offers our over 600 million active music fans a diverse collection of songs across all seasons, taking the ‘Voice of the Nation’ to the entire world. We hopes to bring the rich tapestry of Pakistani music to a global audience, underscoring Spotify’s commitment to a diverse and inclusive music experience.
As the official audio streaming partner of Coke Studio Season 14, Spotify has set new benchmarks for the Pakistani music industry and achieved impressive results in the process. By 2022, the successful partnership generated an impressive 430 million streams across all 13 channels in its 14th season. The show easily eclipsed a combined 15 million streams for seasons 12 and 13, demonstrating the strong synergy of this partnership.
The importance of Spotify’s role in this partnership is clearly visible in the incredible success of Pasoori, which has received more than 330 million streams to date and counting. This playlist not only became the first Pakistani song on Spotify, but also increased its global appeal, reaching over 3 million users worldwide. The five most popular countries for Pasoori are India, USA, UK, Pakistan and Canada.
We are excited to continue our successful partnership with Spotify for Coke Studio 15. This collaboration transcends borders and uses the universal language of music to connect Pakistani artists and stories with global audiences on Spotify. Together, we aim to deepen our appreciation for Pakistan’s culture and vibrant music scene,” he said.
Listen to Coke Studio Season 15 here.
