ISLAMABAD: Pakistan’s Ambassador to the UAE, Faisal Niaz Tirmizi, has highlighted opportunities for Pakistani companies in the Middle East (ME), particularly in the UAE, focusing on sectors such as dairy, meat, fruits, vegetables and non-food products.
He highlighted the country’s trade potential at the Pakistan Middle East Trade Development Conference 2024 held at the Pakistan Association of Dubai (PAD) auditorium, according to a press release received here from Dubai.
Organized in collaboration with the Embassy of Pakistan, Trade Development Authority of Pakistan (TDAP) and Engro-Pakistan, the conference was attended by Pakistani exhibitors participating in Gulfood-2024 and the Emirati business community.
The objective of the event was to exchange ideas to explore trade relations between Pakistan and the Middle East and provide networking opportunities for Pakistani businessmen, especially with UAE buyers.
Ambassador Faisal Niaz Tirmizi explained that the UAE market is constantly growing and offers ideal opportunities for dedicated Pakistani companies with sound business plans to maximize their potential.
Panel discussions during the conference focused on developing strategies to enhance market penetration and effectively overcome challenges.
Also read: CBD Punjab Celebrates Completion Of Transformative Project
Pakistan Dairy Association Senior Vice President Usman Zaheer highlighted the importance of dairy exports from Pakistan to the UAE market and emphasized the need for value added dairy products.
Ali Tanveer appreciated the support of the Government of Pakistan which enabled FrieslandCampina to enter the UAE market.
Dr. Shehzad Amin moderated the panel discussion and suggested the creation of an incubator cell at Pakistan Association Dubai for new companies and exporters who want to enter the UAE market.
TDAP CEO Muhammad Zubair Motiwala endorsed the idea and pledged support from TDAP in setting up a business incubator center at PAD to support new export ventures. He also highlighted the Agro Food Exhibition to be held in Karachi in August 2024 and invited UAE businessmen to participate.
The event was attended by Chairman Al Awar Livestock Trading Est., Abdullah Ali Mohammed Al Awar, Vice Chairman Rashif Abdullah Al Awar, Director General Pakistan Dairy Association, Dr Shehzad Amin, Director Business Development and Optimization Ali Tanveer Khan, MEPA, FrieslandCampina and other leading Pakistani entrepreneurs and exporters.
