UK authorities have seized more than £18 million worth of fake FIFA World Cup merchandise during a nationwide enforcement operation, warning that counterfeit football jerseys may pose health and fire safety risks in addition to violating intellectual property laws.
The large-scale seizure took place during the FIFA World Cup 2026, when demand for football merchandise increased significantly. Officials said the operation targeted counterfeit products that could expose consumers—particularly children—to unsafe materials while supporting illegal criminal networks.
More Than 220,000 Counterfeit Football Products Recovered
According to the UK’s Police Intellectual Property Office (PIPCU), officers recovered more than 220,000 counterfeit football products as part of Operation Blockswitch, a nationwide campaign against intellectual property crime.
During a raid on a warehouse in Birmingham, authorities seized 1,618 fake football jerseys, including counterfeit shirts bearing the names of leading players such as Kylian Mbappé and Erling Haaland.
Authorities Warn of Health and Fire Risks
Officials said counterfeit jerseys may contain dyes and materials that do not meet safety standards and could cause skin irritation, particularly among children.
Tests conducted by Cheshire Fire and Rescue Service also found that fake football shirts were significantly more flammable than genuine kits and could melt rapidly when exposed to fire.
Consumers Urged to Avoid Counterfeit Goods
Authorities warned that purchasing counterfeit sports merchandise not only exposes consumers to potential safety risks but also provides financial support to organised criminal networks.
Officials encouraged football fans to buy merchandise from authorised retailers to ensure product safety and compliance with consumer protection standards.
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