Islamabad: Two major digital platforms from Jaz, Pakistan’s leading digital operator, Tamasha and SIMOSA have been recognized at the prestigious Pakistan Digital Awards 2024.
According to the press release, the award reflects the dynamic digital landscape, which includes public, private and third organizations, with achievements in websites, apps and digital developers.
Tamasha, Pakistan’s leading digital entertainment platform, has been awarded the Best Online Streaming Platform award for the second consecutive year, highlighting the country’s important role in the evolution of digital entertainment. Famous for hosting major sporting events – eg. Asia Cup 2023, ICC World Cup 2023 and ICC T20 World Cup 2024 – These events have cemented their status as the preferred digital streaming service for millions of viewers.
SIMOSA, formerly known as Jazz World, was awarded the Best Consumer Mobile Service award, marking its status as the most exciting app in the region. By moving to an operator-agnostic model, SIMOSA now serves a wider audience, increasing its appeal and usability in various systems that are important for growth and strategic acquisitions in the digital ecosystem.
“We are honored to receive this prestigious award for our leading digital platform. This recognition at the Pakistan Digital Awards is a testament to our unwavering commitment to innovation and excellence as reflected in our DO1440 strategy.
Tamasha currently has over 15 million monthly active users (MAU) and offers a diverse content library including live TV channels, Pakistani and international movies, entertaining web series and Tamasha Originals. The live broadcast of the T20 World Cup 2024 set a new record in terms of daily viewership, marking a significant impact on the digital entertainment industry.
SIMOSA commands a strong market share with 18 million MAUs and 5.5 million daily active users. The app has established itself as the leading lifestyle and engagement platform in the region, generating over 1 billion monthly impressions. As Pakistan’s largest home-grown app, SIMOSA’s impressive engagement metrics place it at the forefront of the country’s digital landscape.
