Karachi: K-Pop has become a worldwide cultural phenomenon, captivating audiences with its diverse sounds, captivating performances and magnetic personalities. In Pakistan and Southeast Asia, the love for K-Pop has grown significantly in recent years. Since 2014, K-hip-hop streams on Spotify have increased 95-fold globally, and K-Pop streams in Southeast Asia have increased more than 420% since 2018, reflecting the influence and popularity of the genre in the region and beyond.
Spotify adds a personal touch to your K-Pop game by launching your K-Pop Persona. This innovative interactive experience is designed to celebrate the enthusiastic and passionate K-Pop community not only in Pakistan, but around the world, allowing fans to discover and adopt the role of the ideal fan in the genre.
“K-Pop Persona” invites your fans to explore their relationship with K-Pop in a unique and fun way. By answering five questions about their typical skills, contestants will take on a “main role” in K-Pop, such as main visual, main vocalist, main rapper, main dancer or coach. Whether seasoned fans or newcomers to the K-Pop scene, all fans are invited to join the fun and discover their identity.
There’s more to it than just unlocking your primary role, as Spotify users can unlock additional fan roles based on their K-Pop listening habits. This personalized experience celebrates each person’s unique adventure journey, providing a digital photo map that can be customized and shared across social media platforms.
To make the experience even more exciting, Spotify has partnered with the hottest names in K-Pop to release K-Pop Persona. Fans can compare results and listen to icons like Cha Eun-Woo, Tomorrow X together, SEVENTEEN, BOYNEXTDOOR and BOYZ in K-Pop ON! Check out our YouTube channel.
“We are excited to bring your K-Pop Persona to Pakistani fans and celebrate their love for K-Pop in a creative and interactive way,” said Marc Abou Jaoude, Head of Music, MENA & South Asia, Spotify and not only showcase the talent, but also the power of music to unite fans from all walks of life”.
K-Pop Persona will be available until May 10, 2024 for fans to participate and share the results with their friends and fellow K-Pop fans. For more information and to unlock your K-Pop Persona, visit https://spotify.com/yourkpoppersona on your mobile device.
