ISLAMABAD: Pakistan’s leading telecom and ICT service provider, PTCL Group (PTCL & Ufone 4G) has signed Olympian and star javelin thrower Arshad Nadeem as its brand ambassador.
The group has planned an inspirational campaign to celebrate the star athlete’s life and professional journey, besides galvanizing nationwide support for him at the upcoming 2024 Summer Olympics in Paris, a press release issued on Thursday said.
Arshad Nadeem is a national sports hero who has achieved extraordinary feats in javelin throw at national and international level. In 2021, Arshad became the first Pakistani athlete to qualify for the Olympics, finishing fifth at the Tokyo Olympics. He won gold for Pakistan at the 2022 Commonwealth Games, the country’s first athletics gold medal since 1962, and another gold at the 2021 Islamic Solidarity Games.
An upcoming campaign by PTCL Group aims to celebrate Arshad Nadeem’s indomitable spirit that made him overcome socio-economic barriers and the general systemic neglect of the sport that lacked public support and enthusiasm. Despite the challenges, he continued his training and excelled with limited personal resources and eventually persevered.
PTCL Group recognizes his determination and quest for glory and honors him as an inspiration to the youth and the nation. The initiative also focuses on nurturing talent in sports outside of cricket and promotes global competition in various disciplines.
sports. It is heartening to see PTCL Group actively promoting young talent.”
“With such strong support, Pakistan can undoubtedly make a significant mark on the global sporting scene. As I prepare for the Olympics, I will do my best to honor the love and support I have received from the PTCL Group and the nation.”
Marketing Director, PTCL & Ufone 4G, Syed Atif Raza said, “Arshad Nadeem is a national hero and his journey is a testament to the power of resilience and determination. He is an example of what can be achieved with unwavering passion and dedication and we are honored to stand behind him as he continues to make Pakistan proud on the global stage. By partnering with Arshad, we aim to highlight Pakistan’s exceptional talent and inspire a new standard of excellence in the nation’s sports, furthering PTCL Group’s commitment to fostering a vibrant sports culture in Pakistan.
PTCL Group strongly believes in young talent and therefore works to promote a strong sports culture in the country and channelize its potential and energy towards constructive endeavours. Initiatives such as grassroots promotion of football, volleyball and other sports, partnership with cricket stars and ongoing support for the Pakistan Users League (PSL) underline the group’s strategic focus in this direction.
