PCB and TikTok have partnered for HBL PSL 9, bringing a unique and thrilling experience to fans of Pakistan’s beloved sporting event. This collaboration marks a new era of captivating content for cricket enthusiasts. Throughout the duration of HBL PSL 9, TikTok will play a crucial role in delivering exclusive behind-the-scenes moments, player interviews, post-match analysis, and much more directly to fans around the world. With close to 2 million followers on TikTok, the HBL PSL account @thepsl has already generated over 2.47 million pieces of content using the popular hashtag #HoJaJazbaati in the past two seasons. This season, the official hashtag is #KhulKeKhel. Saif Mujahid, TikTok’s Head of Content Operations and Marketing in Pakistan, expressed his excitement about the collaboration, emphasizing TikTok’s commitment to providing cricket fans with an unparalleled experience through exciting content and immersive storytelling throughout the tournament. Salman Naseer, Chief Operating Officer of PCB, echoed this sentiment, highlighting the shared commitment between TikTok and PCB to engage cricket fans through innovative and compelling content. As HBL PSL Season 9 approaches, fans can join in on the excitement by using official hashtags such as #HoJaJazbaati, #PSLFanzone, #PSLTopPicks, #CricTok, #NawaAayaSoneya, #PSLKiYaadein, and #JashaneCricket. TikTok will also introduce special HBL PSL filters, curated playlists, and a dedicated HBL PSL search hub within the app, allowing fans to fully immerse themselves in the tournament experience.
